"When grace and culture shook hands, a saree was born."
Timeless facet of the rich cultural heritage of India.
Handloom forms a precious part of the generational legacy and exemplifies the richness and diversity of our country and the artistry of the weavers. Tradition of weaving by hand is a part of the country’s cultural ethos. Innovative weavers with their skillful blending of myths, faiths, symbols and imagery provide the fabric an appealing dynamism.